Are you an entrepreneur who’s interested in working with kids? Then this business recipe on how to start your own daycare is the place to start!

Read this recipe in conjunction with our article on How to start a business in 30 days and you’ll be well on your way to success.

Strategise & plan

Strategising and planning are arguably the most important things to do when starting a business.

Decide on a name

Deciding on your business name is the first thing you should do. Take into consideration the type of clientele you’re looking to attract and make sure the name speaks to them. Be sure to perform a Google search of the business name you want, to make sure it’s not taken.

A good way to generate a business name is to jot down your answers to these questions:

1. How would you describe your business? Write down 3 adjectives
2. What will you do differently to your competitors? Write down 3 words
3. Who are you targeting with your services?

Take a look at this recipe of ours on crafting your USP to create a lasting brand.

Business registration

In South Africa, we have the The Companies Act of 2008 that governs business legalities. This resource on the differing structures you can register is very informative and will come in handy.

It’s also important to be aware that any company with 5 or more employees needs to comply with the Department of Labour’s various laws.

If you’ll be hiring employees, it’s vital to ensure their safety. Here’s an article on Health & Safety in the workplace which can help you further plan for this eventuality. Feel free to also check out our legal posters here for an idea of pricing (which will assist in your budgeting.)

To register your business with CIPC, simply follow this link.

Name reservations

Once you’ve registered your business, it’s time to reserve your business name:

1. Social media (Facebook, Instagram, YouTube and Twitter at the very least)
2. Secure your web domain
3. Google My Business

Identify your target market

This may seem challenging but it’s worth the effort. Your best bet in figuring out who you’re catering to is to jot down your answers to the below:

Identify demographic

1. Age group
2. Income bracket
3. Location
4. Gender
5. Occupation

The next step is to find out what your client’s needs are-

Identify client needs

This should be a profile of the needs your target customers have. Including things like efficiency, friendliness, competitive pricing etc. will help you understand how you can best service these needs.

Costs

Finding out how much money you need for your business is vital.

Operating concept

Now’s the time to decide how you will operate your business. These are the choices available to you:

1. Rent a space
2. Install your daycare at home
3. Run the business as the only child-minder
4. Invite other child-minders to rent space
5. Hire employees to work for you

Research costs

Jot down which option works best for you and then consider these factors for researching the costs involved:

1. How much space do you need? Typically a floor layout includes a space for the children to interact in, an office area, parking spaces, a kitchen and at least 2 bathrooms
2. If hiring staff, write down the cost of salaries, benefits and training
3. If operating from your home, how much rental will you charge the business? Include things like electricity and water
4. Are your neighbours ok with you running your business from home?

Equipment needs

Generally speaking, you’ll need the following equipment (regardless of the operating concept you choose):

1. First aid kit
2. Hand soaps
3. Tissues
4. Hand sanitisers
5. Baby wipes
6. Sponges
7. Diapers
8. Water bottles
9. Plastic cups, cutlery and plates
10. Glue sticks
11. Crayons
12. Paper
13. Sleeping equipment (mats, pillows, blankets)
14. List of emergency numbers

You’ll find that this list grows as you settle into your business and grow your service offerings.

Once you’ve created a tailored list of equipment you’ll need, write down the costs involved with each item. Be sure to include insurance costs (where relevant).
Looking for funding? Let us know your needs here and we’d be happy to help you explore your options.

Sales & Marketing

Choosing the right channels to market your services on can make or break your agency.

Social Media

Advertising your daycare on social media is a no-brainer. But which channels are right for you?

According to this infographic by Social Pilot, Instagram is the best channel for visual promotion. This isn’t to say that you shouldn’t market your business on the other channels, but if your marketing strategy involves awesome pictures of your services, happy customers and employees, Instagram is a great place to start.

Flyers & handouts

Another great way to advertise your business is to design flyers or handouts and either place these in postboxes or hand them out to people at shopping malls. Be sure to target people in the area you want to service.

A great resource (that’s free) for designing beautiful flyers is Canva. For more free marketing tools, check out our article on this here.

And there you have it, your guide to starting your very own daycare business!

If you’re looking for some assistance in your venture, we’d love to help! Our services include website design, marketing and advertising, social media management, business development strategies, training and much more.

Reach out to us here and we’ll get back to you within 4 business hours!