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Free marketing tools for small businesses

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Free marketing tools

Small business owners want inexpensive solutions to their online marketing needs. That’s why we’ve put together this list of free marketing tools (# 2 is our favourite!)

With entrepreneurs feeling the pinch on their pocket, we look at 5 free marketing tools for small businesses:


Hootsuite is a social media management tool. They have a free 30 day trial which we recommend to businesses looking to create their own scheduled posts to social media. You can also view your social profiles in 1 place.

We like Hootsuite because it’s easy to use and their customer service is excellent! On the free plan you can easily sort through scheduled posts, mentions & followers’ posts by social platform- without having to visit each platform! You can view their reviews here.

Register here.


Canva gives you all the tools you need to design. You can design almost anything on this – social media posts, presentations, flyers etc.

The free version of Canva has its limitations but it’s super useful for all your graphic needs (you can even mock-up a website on the free version!)

Check out their reviews.

Visit them here.


MailChimp is an all-in-one digital tool.  Their free option allows for 7 channels. It has 1 click automation, basic templates and a CRM (customer relationship management tool) to house up to 2000 contacts. The more advanced options offer more in-depth reporting. They have ranked up an impressive 4.5 / 5 rating too, which you can see here.

Find them here.


Zapier automates your tasks and transfers info between your web apps automatically. Free plan is a bit limited but can be handy to you. Their reviews are pretty impressive, too.

Sign up here.


SurveyMonkey creates surveys – great for finding out more about your audience. The free option allows for 10 questions per survey- you can use that for your persona planning. Check out their reviews!

Join here.

Looking for other low cost services & products to grow your business? Check out more about our Adworth Toolset here.

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