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Setting up Instagram for Business

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Instagram for Business

To create trust in your brand, you need to put a face to it. That’s how Instagram helps business

Why do people use Instagram?

As they say themselves – “People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.”

What can Instagram do for your business?

  1. Get real-time metrics on how your stories and promoted posts perform throughout the day.
  2. Get insights into your followers and how they interact with your posts and stories.
  3. Add information about your company, such as business hours, location and phone number.
Having a visual feed sets your brand apart from your competitors and shows users how you’re unique. You can also collect important information on your following and tailor your posts to suit your audience. This will result in a higher conversion rate and more sales for your business.

Setting up Instagram for Business

The setup of Instagram for business is quite simple and doesn’t require many resources, only that you have an internet connection and either computer, smartphone or tablet.
  1. Sign up for Instagram here
  2. Go to your profile and click on Menu
  3. Tap on Settings
  4. Navigate to Account
  5. Select Switch to Professional Account
  6. Tap Business 
  7. Add your business details
  8. Tap Done
And there you have it- your business’ Instagram account. Check out our article on how often to post content here and get posting! Need help with copywriting and social media account management? We can help! Contact us with your needs and budget and we’ll set you up.
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